Equinomics 101: Management and Accounting System Targets Equine Industry
HOUSTON, Texas - June 5 (SEND2PRESS NEWSWIRE) -- Rockwood Enterprises, Inc., a three-year-old Houston-based marketing and publishing company, announced today the launch of Equinomics 101 - a management and accounting system designed to teach horse owners and horse-related businesses how to efficiently manage their finances.

Richard B. Dicks, CPA, equine businessman and author, developed Equinomics 101 to provide a down-to-earth, practical accounting system for horse lovers and small to mid-sized horse-related business owners.
Written in an instructional, how-to format, Equinomics 101 reveals what records matter to accountants and the IRS; it also includes world-class accounting software for horse owners to quickly and easily assemble records.
"Most horse owners practice 'pitchfork accounting,'" Dicks explained. "They throw everything in a box and hand it over to their CPA. Equinomics 101 is designed to help customers change these destructive financial patterns."
In 2005, the American Horse Council conducted a study that dispelled the misperception that the horse industry is an activity reserved for the wealthy. The horse industry is, in fact, a diverse activity with stakeholders including recreational and show horse riders, and moderate-income track, show and stable employees and volunteers.
Approximately 34 percent of horse owners have a household income of less than $50,000; 28 percent exceed $100,000. 46 percent of horse owners have an income between $25,000 and $75,000.
According to Dicks, the key to avoiding financial loss is to run the horse operation like a business. Equinomics 101 instructs horse owners how to minimalize hobby loss.
"Like a good saddle, it's a tool that no horseman should be without," Dicks said.
Equinomics 101 can also be used as a simple record and bookkeeping system, a check register system, or an easy-to-use contact management system. It addresses barter and like-kind exchange, equine tax issues, depreciation, and travel expenses.
Rockwood Enterprises, Inc. also offers free, two-hour seminars on horse ranch and accounting to people in the Greater Houston area. Expansion to other areas is expected by year's end.
For more information, visit: www.equinomics101.com.
NEWS SOURCE: Rockwood Enterprises, Inc.
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